Signify Egypt partners with Art D’Egypt,to illuminate “Eternity is Now” exhibition at the Pyramids

Written by: Aya abd-AlKhalek«

Signify Egypt announced (formerly Philips Lighting), the world leader in lighting , announces its collaboration with Art D’Egypte For the fourth consecutive year, the “Eternity is Now” exhibition, which is held annually at the Giza Pyramids from 24 October to November 16. This collaboration forms part of a long-term seven-year partnership between Signify and Art d’Egypte , with Signify playing the role of the main lighting partner for the artworks on display.

Signify relied on a variety of lighting techniques such as uplighting, floodlighting and sidelighting, using a range of professional facade lighting products such as: Uni Flood C , Uni Strip , Uni Flood M , Smart Bright Flood Lights , Flexible Strip and Uni-Uplights. , where about 115 lighting units were used to illuminate 12 artworks, in addition to lighting the corridors that connect the artworks and the directional signs. A wide range of light and beam angles were also utilized to create effects that highlight and complement the beauty of each artwork, enhancing the artistic concept of each piece and giving it a unique character. .

In this context, Mohamed Saad, CEO of Signify Africa, said: “We are proud to continue our partnership With Art D’Egypt for the fourth consecutive year at the exhibition “Forever is now” is what It gives us a unique opportunity to combine advanced lighting technology with the stunning artwork displayed at one of the world’s greatest archaeological sites.

He added, “Our goal is to improve the visitor experience through innovative lighting that highlights the details of the artworks and shows their beauty in a way that is consistent with the artists’ vision . Lighting the archaeological landmarks enhances their clarity in a distinctive way for visitors.”