Orange Egypt and Samsung Electronics Launch Multi-Device Experience to Enhance Smart AI-Driven Connectivity
As part of its ongoing efforts to deliver the latest technological innovations to its customers, Orange Egypt has announced a strategic collaboration with Samsung Electronics Egypt to launch an exclusive initiative titled the “Multi-Device Experience (MDE)”.
This experience allows customers to explore the world of smart, AI-powered connectivity across digital devices and discover how these innovations can seamlessly integrate into their daily lives.
The experience is available exclusively at Orange branches in SODIC, Maadi, Mall of Arabia, and Shehab Street, where visitors can interact directly with Samsung’s advanced smart ecosystem. This system connects smartphones, tablets, wearables, TVs, and home appliances using artificial intelligence to make everyday life simpler, smarter, safer, and more efficient.
Through this immersive digital journey, Orange customers can discover Samsung’s seamless ecosystem firsthand, learn how its latest devices communicate intelligently with one another, and explore special offers on Samsung smartphones available across Orange branches.
On this occasion, Ahmed El Abd, Chief Consumer Business Officer at Orange Egypt, emphasized that this partnership reflects Orange’s continuous commitment to offering its customers cutting-edge technologies and exceptional digital experiences.
> “The Multi-Device Experience goes beyond showcasing gadgets—it introduces an integrated lifestyle powered by artificial intelligence, enhancing our customers’ comfort and sophistication. Our goal is to make the future part of their everyday lives,” he stated.
Mohamed Esmat, Head of Mobile Business at Samsung Electronics Egypt, commented:
> “We are proud to partner with Orange, one of the leading telecommunications companies, in a strategic step that enables more consumers to experience our latest AI-powered devices and innovations. We remain committed to continuous innovation to create smart, integrated systems that support our customers’ aspirations and improve their daily lives.”
Meanwhile, Sherif Shehata, Head of TV and Home Appliances at Samsung Electronics Egypt, praised the successful collaboration, saying:
> “At Samsung, we strive to lead digital transformation in the Egyptian market by delivering sustainable, AI-driven solutions. Our mission is to transform homes into smarter, more efficient, and more comfortable environments through seamless integration and true consumer value.”
