Huawei Launches Integrated Smart Advertising Solutions
On the third day of the Huawei Developer Conference (HDC MEA 2025),held at the Taj Hotel,The Palm, Dubai, Huawei hosted the Huawei Developers & Petal Ads Forum with the participation of developers, marketers, and technology ecosystem partners from across the Middle East and Africa.
The forum highlighted Huawei’s full-stack innovation capabilities, including HarmonyOS Watch, HMS Core, and the Petal Ads platform — designed to accelerate intelligent device connectivity, empower the regional developer ecosystem, and drive measurable digital growth.
In the opening remarks, Huawei reaffirmed its ongoing commitment to supporting the developer community and expanding open collaboration with partners throughout the region, emphasizing performance, security, and user-centric experience design.
End-to-End Solutions for Digital Transformation
The forum’s agenda included technical sessions focused on:
Developer enablement across multi-device environments
Integrating cloud services with applications
Multi-channel advertising innovations powered by Petal Ads
Huawei demonstrated how HMS Core provides unified tools that help teams build, optimize, and scale applications efficiently across different device categories.
Meanwhile, Petal Ads was showcased as a privacy-first, data-driven advertising platform that improves reach and performance for brands and agencies.
Showcasing Partner Success Stories
Several leading regional platforms presented real-world case studies, including:
Talabat: Demonstrated how it delivers seamless convenience services to millions of users.
NABD: Highlighted its role in advancing localized, Arabic-first digital media experiences.
Prayer Now: Shared how technology can integrate with lifestyle and values to create meaningful daily engagement.
EternityX: Presented insights from the latest Petal Ads Whitepaper, offering performance benchmarks and recommendations for advertisers.
Expert Panel on the Future of Digital Advertising
The forum concluded with a panel discussion featuring leaders from OMD, Publicis, Havas, EternityX, and Beyond Developments, who explored:
The rising importance of first-party data
Higher global privacy standards
Modern measurement frameworks
User-experience-centered media strategies
reflecting the region’s shift toward performance-driven digital environments.
As the third day of HDC MEA 2025 concluded, Huawei reaffirmed its long-term commitment to the Middle East and Africa, with a strategic focus on simplifying development, enhancing user experience, and delivering measurable results for HMS partners — building a smarter, more connected future together
