e& Egypt Renews Strategic Partnership with TOD to Bring Exclusive Sports Streaming to All Emerald and Hekaya Customers in 2025
KHADAMATY–NEW «
e& Egypt, a leading telecommunications and integrated technology provider, has renewed its strategic partnership with TOD—the region’s premier sports and entertainment streaming platform—for the second consecutive year. The ongoing collaboration reinforces e& Egypt’s position as a digital innovation leader and continues to meet the growing demand for premium sports content among millions of fans across the country
Designed to serve a broader base of customers, the renewed partnership marks a significant evolution in digital content collaboration. While Emerald users will continue to enjoy the premium TOD Total package through the flexible ecoins system, e& Egypt is also introducing the TOD Mobile package for Hekaya customers. This step aims to deliver a highly accessible and seamless sports viewing experience tailored to young and heavy mobile users, in line with e&’s commitment to democratizing digital benefits
TOD provides exclusive access to global sports events, including AFCON 2025, the FIFA World Cup 2025, the English Premier League, UEFA Champions League, Formula 1, tennis championships, and a wide library of premium sports content. This comprehensive offering allows e& Egypt customers to follow top international tournaments with exceptional convenience
This move aligns with e& Egypt’s broader digital transformation strategy to enhance the entertainment experience for all customer segments—not just premium subscribers. The partnership forms a key part of e&’s plan to make global sports content more accessible and inclusive.
Samer Mourad, Chief Consumer Officer at e& Egypt, stated:
“Renewing our partnership with TOD reflects our commitment to enhancing the value delivered to every customer. By expanding TOD access across both Emerald and Hekaya plans, we ensure unmatched flexibility and quality, while adapting to the diverse needs of the Egyptian market. Our goal is to deliver passion and engagement—not just a service—through a superior digital experience
“Sports content today represents one of the strongest pillars of community engagement. By widening access and ensuring ease of use, we aim to redefine digital entertainment in Egypt through strategic partnerships and innovative, customer-centric solutions
With this renewed collaboration, e& Egypt further strengthens its position in Egypt’s competitive streaming market, offering flexible packages, premium content, and expanded accessibility. This approach deepens customer loyalty by delivering real value to millions of sports enthusiasts throughout the year
