Nearly Half of Egyptian Parents Share Kids’ Content Online, Kaspersky Finds

KHADAMATY-NEW

A new Kaspersky survey, Growing Up Online, reveals that almost half (49%) of parents in Egypt regularly post photos, videos, or updates about their children on social media. While family content is popular, privacy settings and reasons for sharing vary widely

Among these parents, 70% limit content visibility to friends, friends of friends, or followers, while over a quarter (30%) maintain fully public accounts, exposing posts to anyone online. Preserving memories (63%) and pride in children’s achievements (42%) are the main motivations, though social influence also plays a role: 19% post because others do, 24% enjoy how they appear in the posts, and 13% seek more engagement or followers.

Notably, 69% of parents ask their children for permission before posting, yet 27% proceed regardless of their child’s consent.

Seifallah Jedidi, Head of Consumer Channel, Middle East, Turkiye, and Africa at Kaspersky, commented:

“Parents often struggle to balance sharing proud moments with protecting their children’s safety. What seems harmless today can leave a permanent digital footprint tomorrow. It’s crucial to pause and reconsider sharing, especially when driven by popularity or engagement

Oversharing can expose sensitive details such as full names, birthdates, school locations, or daily routines, creating risks of identity theft, fraud, social engineering, or misuse of photos and videos

Kaspersky’s tips for safe sharing:

Limit social media visibility to friends only and enable strong security settings like two-factor authentication

Avoid posting sensitive information (school names, contacts, routines).

Maintain open communication with children about digital hygiene and online safety

Consider solutions like Kaspersky Premium with Safe Kids, protecting both family data and children online

Survey conducted by Toluna for Kaspersky with 10,000 online interviews (5,000 parent-child pairs, children aged 3–17) across Egypt, Türkiye, South Africa, Saudi Arabia, and UAE