Madinet Masr Signs Strategic MoU with Qwell to Launch Egypt’s First Integrated Smart Senior Living Community at Sarai
KHADAMATY-NEW
Madinet Masr for Housing & Development (EGX: MASR.CA), one of Egypt’s leading real estate developers, announced the signing of a strategic Memorandum of Understanding (MoU) with Qwell, the first network dedicated to designing and curating advanced lifestyle solutions for senior citizens, to introduce a fully integrated smart living model tailored specifically for seniors across its developments
The first Qwell residential community will be launched within Esse Residence at Sarai, featuring 78 purpose-built units carefully designed to address the mobility and sensory needs of seniors. The community offers a safe, comfortable, and independent lifestyle while maintaining the high standards of architectural quality and premium design that Madinet Masr is known for, setting a new benchmark for senior living in Egypt
Commenting on the partnership, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated that the collaboration represents a new strategic milestone in the company’s vision to redefine integrated living. He emphasized that catering to seniors goes beyond housing, extending to creating a holistic living environment that ensures independence, safety, physical comfort, and emotional well-being within a purpose-built community
For his part, Magdy El Ridy, CEO of Qwell, said the partnership aims to establish a comprehensive residential model that promotes active aging, dignity, and independent living, through innovative and sustainable human-centered design solutions that place well-being at the core of daily life
Strategically located along the Cairo–Suez Road and Al Amal Axis in New Cairo, Sarai enjoys exceptional accessibility—just 5 minutes from the New Administrative Capital, 10 minutes from the American University in Cairo, and 15 minutes from the Ring Road. Spanning 5.5 million square meters, the development offers a wide range of residential units amid expansive green landscapes, delivering a fully integrated and sustainable urban lifestyle
