beIN Secures Exclusive MENA Rights for Milano Cortina 2026 and LA28 Olympics
KHADAMATY–NEW
beIN MEDIA GROUP (“beIN”), the leading global sports, entertainment, and media organisation, has secured exclusive, multi-platform broadcast rights across the Middle East and North Africa (MENA) for the XXV Olympic Winter Games Milano Cortina 2026 and the Games of the XXXIV Olympiad in Los Angeles 2028, in addition to the Youth Olympic Games taking place in 2026 and 2028
The agreement was signed today in Milan and builds on more than a decade of partnership between beIN and the International Olympic Committee (IOC), founded on trust, shared values, and sustained long-term investment in sport. Extending beyond broadcast rights, the partnership reflects a joint commitment to strengthening the Olympic Movement and expanding its reach, impact, and influence across the MENA region
Yousef Al-Obaidly, Group CEO of beIN MEDIA GROUP, said:
“The Olympic Games represent the pinnacle of global sport and culture, and we are proud to continue our long-standing and trusted partnership with the IOC, bringing the Games to millions of viewers across the MENA region. For more than a decade, beIN has been a dedicated partner of the IOC, delivering world-class coverage while highlighting the stories that define the Olympic Movement. Securing the rights to Milano Cortina 2026 and LA28 underscores our long-term commitment to the Games and our continued collaboration with the IOC to expand their global reach, impact, and positive influence
IOC President Kirsty Coventry said:
“We are pleased to continue our partnership with beIN MEDIA GROUP in the Middle East and North Africa and thank the beIN team for their ongoing support. Through its extensive reach and sports broadcasting expertise, beIN is an industry leader and plays a vital role in bringing the Olympic Games to millions of fans across the region
Under the agreement, beIN SPORTS, the group’s flagship sports network, alongside its OTT platform TOD, will provide comprehensive coverage including live competitions, highlights, and original programming. The coverage aims to engage audiences across the region while further elevating sports broadcasting standards
beIN’s multi-language Olympic coverage began last week with the live broadcast of the Opening Ceremony of the Milano Cortina 2026 Olympic Winter Games, which run until 22 February. Nearly 3,200 athletes from over 90 National Olympic Committees are competing across 16 disciplines. Viewers can access extensive coverage through a dedicated bouquet of nine beIN SPORTS XTRA channels, as well as via TOD’s streaming platform
beIN first signed a direct agreement with the IOC in 2015 and has since delivered extensive coverage of the Olympic Games, including PyeongChang 2018, Tokyo 2020, Beijing 2022, and Paris 2024. This latest agreement further solidifies beIN’s position as the leading sports broadcaster in the MENA region and reinforces its role as a trusted, long-term partner of the Olympic Movement
